How Strong is YOUR Brand How Strong is Your Brand? Once you've answered and submitted the questions below, your answers will be tabulated. Compare your score with the Personal Brand Strength Scale in the email you receive. Take the Quiz! First Name last Name Email Can you state your five most relevant and compelling brand attributes (adjectives that describe you)? Yes No Do you have a brand positioning statement that describes: what you offer, for whom and how you are different? Yes No Have you identified and documented your short- and long-term goals? Yes No Do you know what those around you would say is your greatest strength? Yes No Are you clear about your greatest weakness – what could be holding you back from achieving your goals? Yes No Do you know how your self-perceptions differ from the perceptions from those around you? Yes No When people introduce you, do they all use the same words to describe you? Yes No Can you clearly describe what differentiates you from your competitors or colleagues? Yes No Can you clearly describe your target audience – those people who need to know about you so that you can achieve your goals? Yes No Do you have your own web site or home on the World Wide Web that showcases your success? Yes No Have you published or e-published an article in the past three months? Yes No Have you delivered a presentation to a group in the past three months? Yes No Are you satisfied with your presentation skills? Yes No Do you have your own newsletter or way of keeping in touch with your colleagues and target audience? Yes No Do you have your own personal brand identity system (business cards, stationary, standard e-mail template, on-brand voice-mail message, etc?) Yes No Do you mark every project with your personal brand (every meeting, report, etc.)? Yes No Do you have a strong professional network? Yes No Do you communicate regularly with members of your network (e.g. sending email, having phone conversations, etc.)? Yes No Have you pro-actively done something valuable for a member of your network this week? Yes No Does your personal appearance/style reflect who you are and is it appropriate for your target audience? Yes No Does your office/work environment communicate your brand – express what is unique about you? Yes No Are your leisure activities consistent with your brand? Yes No Do you take a leadership role in a professional or philanthropic organization? Yes No Do you belong to at least two social networking sites (i.e. LinkedIn, Facebook)? Yes No Do you regularly track the progress of your goals? Yes No Do you have a plan for increasing your visibility inside your organization (i.e. contribution to the corporate intranet, volunteering to deliver presentations, etc.)? Yes No Do you have a focus group of peers, managers or clients to provide brand feedback? Yes No Do you regularly ask for feedback (at the end of a project, each quarter, etc.)? Yes No Do you regularly Google yourself and pro-actively manage your brand on the World Wide Web? Yes No Do you have a coach or mentor? Yes No Do you have an area of thought-leadership or specific point of view that you are known for? Yes No Do you know the next step in the evolution of your brand (i.e. what you need to do next to increase your visibility among your target audience members)? Yes No How Strong is Your Brand? Quiz Copyright 2019 Reach Communications Reprinted with permission – All rights reserved.