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April 29, 2019 By Akram Quraishi Leave a Comment

How Strong is Your Brand?

The worlds’ strongest personal brands have three things in common:

  • They understand what makes them unique
  • They communicate a clear message to their targeted audience
  • They make certain everything around and about them is on-brand.
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Can you clearly describe your target audience – those people who need to know about you so that you can achieve your goals?

Can you state your five most relevant and compelling brand attributes (adjectives that describe you)?

Do you have a brand positioning statement that describes: what you offer, for whom and how you are different?

Have you identified and documented your short- and long-term goals?

Do you know what those around you would say is your greatest strength?

Are you clear about your greatest weakness – what could be holding you back from achieving your goals?

Do you know how your self-perceptions differ from the perceptions from those around you?

When people introduce you, do they all use the same words to describe you?

Can you clearly describe what differentiates you from your competitors or colleagues?

Do you have your own web site or home on the World Wide Web that showcases your success?

Have you published or e-published an article in the past three months?

Have you delivered a presentation to a group in the past three months?

Are you satisfied with your presentation skills?

Do you have your own newsletter or way of keeping in touch with your colleagues and target audience?

Do you have your own personal brand identity system (business cards, stationary, standard e-mail template, on-brand voice-mail message, etc?)

Do you mark every project with your personal brand (every meeting, report, etc.)?

Do you have a strong professional network?

Do you communicate regularly with members of your network (e.g. sending email, having phone conversations, etc.)?

Have you pro-actively done something valuable for a member of your network this week?

Does your personal appearance/style reflect who you are and is it appropriate for your target audience?

Does your office/work environment communicate your brand – express what is unique about you?

Are your leisure activities consistent with your brand?

Do you take a leadership role in a professional or philanthropic organization?

Do you belong to at least two social networking sites (i.e. LinkedIn, Facebook)?

Do you regularly track the progress of your goals?

Do you have a plan for increasing your visibility inside your organization (i.e. contribution to the corporate intranet, volunteering to deliver presentations, etc.)?

Do you have a focus group of peers, managers or clients to provide brand feedback?

Do you regularly ask for feedback (at the end of a project, each quarter, etc.)?

Do you regularly Google yourself and pro-actively manage your brand on the World Wide Web?

Do you have a coach or mentor?

Do you have an area of thought-leadership or specific point of view that you are known for?

Do you know the next step in the evolution of your brand (i.e. what you need to do next to increase your visibility among your target audience members)?

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